There's a story growing through every brand.
I find the words to carry Yours.
Listening. Discovering. Writing.
Every brand carries something worth saying — a founding conviction, a way of seeing, a reason for existing that goes beyond the product. My work is to find what sparks that meaning and give it language: in French and in English, across formats and registers, with the precision that makes it last.
I work with founders and brands who have something to share with the world. I help them find the words that make others feel it too.
Services
Brand Voice & Founder Storytelling
Brands have voices. Personalities. Aspirations in their own right. Their essence is there long before a single word is uttered. Before any tagline, any pitch. My work is to find that essence and craft the language that carries it into the world.
Strategic Web Content
Without discoverability, a brand speaks into silence. Content that earns its place in search without losing its voice in the process — that's a balance worth holding.
Translation & Adaptation
Some ideas transcend the words that seek to express them… and that's where translation usually fails. In a world where translating mere text is no longer a service worth purchasing, reinventing the language that carries those ideas is an art form.
Editorial & Writing Development
Every compelling piece of writing is an alchemy between a distinct voice and an undiluted message. Fulfilling that promise — in someone else's words, in another language, in a draft that almost lands — is its own discipline.
“The human being who knows only one language never truly knows that language.”
– Ludwig Zamenhof